Kelly J. Ford


  • CLIENT: Kelly J. Ford
  • TYPE: Web Design, Branding + Identity
  • DATE: January 2016


Kelly Ford is a Boston-based writer and consultant hailing from an Old West outpost in Arkansas. The concept behind Kelly’s site began with her literary genre, which is described as literary with a dash of grit lit. Looking to run with the darker end of the concept, the team aimed to create a clean, bold, and Southern grit-inspired brand and identity for Kelly to cleanly showcase her current work as well as her editorial and web consulting services.

You can find some of Kelly’s work in Fried Chicken and Coffee, Black Heart Magazine, and Knee-Jerk Magazine.


  • Modern, bold, and minimalist design
  • Fully-responsive and retina display-ready structure and elements
  • Unique uni-scroll home page and sliding menu navigation
  • Custom hero spreads and page features
  • Google Analytics monitoring and reporting dashboard
  • Domain, hosting, backups, and security purchasing and configuration management
  • SEO and cache-optimized
  • Social media marketing campaign materials
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