Tupelo

PROJECT DETAILS

  • CLIENT: Tupelo, Inman Square
  • TYPE: Web Design, Branding + Identity
  • DATE: February 2015

DESCRIPTION

Tupelo has been a long-standing neighborhood treasure in the heart of Inman Square, Cambridge, MA specializing in Southern comfort food. Featured in innumerable network food shows, national, and local news outlets, the restaurant has developed a cult-like following in the greater-Boston area, and was recently ready for a bit of a digital facelift to match their sassy persona.

An old-school restaurant at heart and not yet fully integrated into reservation services or many social media platforms, the team at Niemożliwe sought to include more popular and customer-convenient features into the website and feature a bold, black-and-white-focused brand that lends itself to the sassy pops of color seen in their downright, criminally delicious cuisine. Seriously buds, it’s stupid yummy.

FEATURES

  • Modern, bold, and minimalist design
  • Responsive, retina display-ready structure and elements
  • Dynamic parallax header splash feature
  • Online reservation system integration
  • Social media marketing and branding package
  • Google Analytics monitoring and reporting
  • Visual Composer-based backend for easy accessibility
  • Hosting, backups, updates, and security
  • SEO optimized
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