Kelly Robertson


  • CLIENT: Kelly Robertson
  • TYPE: Web Design, Branding + Identity
  • DATE: May 2015


Kelly Robertson is a Boston-based author and freelance editor who is also a graduate of Grub Street’s Novel Incubator program. Kelly reached out to Niemożliwe looking for a brand-spanking-new website where she could display her services for clients and showcase her writing down the line.

Also in charge of developing a brand/identity for the new site, the team at Niemożliwe focused on merging Kelly’s irrepressible love for her two whippets with striking retina-ready writing imagery, resulting in a bold, professional, and minimalist site.


  • Modern, bold, and minimalist design
  • Responsive, retina display-ready structure and elements
  • Dynamic parallax header splash feature
  • Social media marketing and branding
  • Visual Composer-based backend for easy accessibility
  • Backups, updates, and security
  • SEO optimized
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