A Boy Like Me – Marketing Campaign

DESCRIPTION

A Boy Like Me is a young adult novel by Jennie Wood which features a transgendered protagonist. Born a girl, Peyton Honeycutt meets Tara Parks in the eighth grade bathroom shortly after he gets his first period. It is the best and worst day of his life. Determined to impress Tara, Peyton sets out to win her love by mastering the drums and basketball. He takes on Tara’s small-minded mother, the bully at school, and the prejudices within his conservative hometown. In the end, Peyton must accept and stand up for who he is or lose the woman he loves.

Adjacent to Jennie’s commission of A Boy Like Me‘s cover design was the coinciding slew of marketing materials that needed to accompany and promote the novel’s launch. Using the basic centerpieces of the novel’s cover design, various marketing materials were developed and distributed across Boston, MA, as well as social media platforms to promote the launch.

PROJECT DETAILS

  • CLIENT: Jennie Wood
  • TYPE: Print
  • DATE: August 2014
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